As an ecommerce business, search engine optimization (SEO) is crucial for attracting potential customers and driving sales. However, there are common mistakes that businesses make that can hinder their SEO efforts. Here are the top 10 ecommerce SEO mistakes to avoid:
Not conducting keyword research: Keyword research is an essential first step in any ecommerce SEO strategy, as it helps you identify relevant keywords that potential customers might use when searching for products or services similar to what you offer. Without conducting keyword research, you risk targeting the wrong keywords and not reaching your target audience.
Ignoring metadata: The metadata of your website, including the title tags and meta descriptions, is what appears in search results and helps search engines understand what your website is about. Neglecting to optimize your metadata or using irrelevant or spammy keywords can negatively impact your rankings.
Neglecting product pages: The product pages on your ecommerce website are the most important pages for SEO, as they are the pages that potential customers will land on when they find your website in search results. Failing to provide detailed and accurate information about your products or neglecting to include relevant keywords can hinder your SEO efforts.
Overuse of header tags: Header tags, such as H1, H2, and H3, help organize your content and make it easier for both search engines and users to understand the structure of your webpage. However, overusing these tags or stuffing them with keywords can come across as spammy and negatively impact your rankings.
Neglecting alt tags on images: Alt tags are a way to describe the content of images to search engines and make them more accessible. Neglecting to include alt tags on images or using irrelevant or spammy keywords can hurt your SEO efforts.
Lack of internal linking: Internal linking helps search engines understand the hierarchy of your website and can improve the user experience by helping visitors navigate your site. Failing to use internal linking or using irrelevant or spammy anchor text can negatively impact your SEO.
Overuse of external linking: External linking can help demonstrate the credibility of your business and provide additional resources for your visitors. However, overusing external linking or linking to low-quality or spammy websites can harm your SEO efforts.
Neglecting mobile-friendliness and website speed: With the increasing use of mobile devices to access the internet, it’s important to make sure your website is mobile-friendly and loads quickly. Neglecting these factors can hinder your SEO efforts and provide a poor user experience.
Ignoring social media and other online platforms: Social media and other online platforms, such as review websites, can be a powerful way to promote your products and drive traffic to your website. Ignoring these platforms or failing to engage with your customers can negatively impact your SEO.
Not monitoring website performance: It’s important to regularly monitor your website’s performance and track your rankings for targeted keywords to identify areas for improvement. Failing to do this can hinder your SEO efforts and prevent you from achieving your desired results.
By avoiding these common ecommerce SEO mistakes, you can improve your online visibility and drive more sales for your business. If you need help with your ecommerce SEO, consider working with a digital marketing agency like Ava Digital.