AI Use Case · Marketing

Win back customers who haven’t booked in a while

AI finds customers whose last service was long enough ago to be due again and drafts a personal check-in for each segment.

How it works

Export customers with their last service type and date from your CRM or scheduling tool.
Group them by service type and how long it has been since the last visit.
The AI drafts one short message per group that references the service they had and when it is typically due.
You approve the drafts, then they send by email or text to people who opted in.

The guardrail

You approve every draft and the list before anything sends, and only customers who agreed to hear from you are included.

Tools that do this: Jobber, Housecall Pro or your CRM, Google Sheets, Make or Zapier, an LLM (Claude or OpenAI), Mailchimp or Klaviyo or SMS

Prompt to start with

You write marketing messages for [business name], a [type of business] in [city]. Write a short email (under 90 words) for customers whose last [service type] was about [time since last service] ago. Mention that [service type] is usually due every [interval], invite them to book at [booking link], and sound like a neighbor, not an ad. Do not invent discounts, deadlines, or claims. Use [first name] as a placeholder. Return a subject line and the body.

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