“We send quotes, then forget to follow up. Can that run itself?”
Tools that do this: The follow-up sequences built into most CRMs and field-service tools, or an AI assistant connected to your email and calendar.
Full sequence: The 48-Hour Follow-Up Sequence
You handle quote follow-up for [Business Name]. Every weekday at [8am], check [inbox / CRM] for people who asked for a quote or estimate. For each lead where 24+ hours have passed with no reply from us, or no reply to a quote we sent: 1. Draft one short follow-up, under 60 words. Mention what they asked about. Offer two specific call times from [calendar]. 2. Match the tone of these real messages we've sent: [paste 2 examples]. 3. Don't send anything. Give me a list for approval: lead name, what they asked for, when they last heard from us, and the draft. 4. When a customer picks a time, put it on my calendar and send a confirmation. Stop rules: - If the customer replies, stop following up and flag the reply for me. - No more than [2] follow-ups per lead, at least [3] days apart. - Never discuss discounts, price changes or deadlines.